The importance of getting high rankings on search engines like Google and Ananzi cannot be underestimated.

With search engines possibly the most important means of getting traffic for most web sites, and with high web site traffic a very important factor in achieving Internet success, it is no wonder that the chase for high search engine rankings resembles the olden days "gold rush", with as many carpetbaggers and snake oils salesmen as in the olden days.

In this workshop we show you how your business can benefit from search engine marketing.

Find out about:

• Search engines
• Targeting niche markets
• Selecting key words and key phrases effectively
• Designing your web pages round your keywords and key phrases
• Using META tags and keyword density
• Using content to attract visitors
• Planning your search engine registration to be effective
• Which search engines to use
• Developing linking strategies
• Advertising on search engines

And more ...

This workshop is ideal for anyone who want to know how they can effectively use search engines

Who should attend?

• Owners of businesses, managers, and staff responsible for marketing and e-marketing
• Webmasters and web designers who want to design marketing focussed web sites
• People interesting in doing business on the Internet

Cost: R1500 per person

Includes:

• Course material
• CD with ebooks and information valued at over R800

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