Advertise Your Business On The Internet

How To Get Targeted Traffic To Your Business Web Site

We all know that advertising can be a hit or miss affair - and very expensive! Advertising in newspapers and magazines can cost thousands and you might not get enough responses to pay for the adverts.

On the other hand, advertising on the Internet can be very cost effective and you can target the right markets.

The Online Advertising Strategies Workshop will show you

• how to advertise your business 24/7 at a fraction of the cost you currently pay
• how to advertise your business FREE
• how to target your market effectively to get the right people to your web site
• how even a few hundred advertising Rands can get enough visitors to your web site to build your business
• and more

Who should attend?

• Business owners
• Advertising and marketing managers and staff

Book your seat now! >>Online Advertising Strategies Worksshop<<

Online Advertising Strategies Workshop outline:

• Focusing on keywords
  
  • The importance of keywords in Internet marketing
  • Keyword density
  • Long tail keywords
  • Starting with your web site

• Search engine marketing
  - getting the most out of  search engines such as Google and Ananzi including:
  
  • What is search engine marketing
  • Search engine registration and listings
  • Paid advertising on search engines
  • Keyword focused advertising
  • Local and global search engines

• Directory marketing
  - using niche market directories to promote and advertise your business.
  • What is directory marketing
  • Finding and identifying niche market directories
  • Free and paid directory marketing
• Banner advertising
  - paid banner advertising on niche sites

• Email marketing and advertising
  - building your own email lists as well as using third party email lists to advertise
  
  • Email marketing vs SPAM
  • Building a mailing list
  • Writing emails that work
  • Third party email marketing

• Link building strategies
  - building links with other sites
  
  • Identifying link building opportunities
  • Good links and bad links
  • Internal link building

• Article marketing strategies
  - creating traffic through specialist articles
  
  • About article writing
  • Publishing articles
  • Article duplication
  • Keyword density in articles

• Press Releases
  - exposure through press releases
  • Writing a press release
  • Publishing press releases

Workshop fees: R1500 per person

Additional material:

• Course material
• CD with digital books and material worth over R800

Next Workshops & Online Booking